Privacy Policy

General Games — Privacy Policy

Last updated: June 3, 2026

This Privacy Policy describes how General Games ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit our website (www.generalgames.com.au), make a purchase in-store or online, join our loyalty program, or otherwise communicate with us (collectively, the "Services").

We are committed to protecting your privacy in accordance with the Privacy Act 1988  and the Australian Privacy Principles (APPs). By using any of our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. What Personal Information We Collect

The types of personal information we collect depend on how you interact with General Games:

  • Contact & Order Details: Your name, billing address, shipping address, email address, and phone number when you place an order or contact customer support.
  • Account & Loyalty Information: Your username, password, and details related to your account, including loyalty points, gift cards, product reviews, and tournament or event registrations.
  • Payment Information: Credit/debit card details or bank account information. Note: Payments are processed securely via our third-party payment gateways (such as Shopify Payments). We do not store full credit card details on our servers.
  • Usage Data: Information about how you access and use our website, including your IP address, device type, browser information, and network connection, collected via cookies and tracking pixels.

Children's Privacy

Our Services include family-friendly games and community events. Where an individual under the age of 15 wishes to create an online account, join our loyalty program, or register for an event, we request that they do so with the consent of a parent or guardian.

2. How We Use Your Personal Information

We collect and use your personal information for the following primary business purposes:

  • Fulfilling Orders & Providing Services: To process payments, arrange shipping, facilitate returns, manage event registrations, and administer your loyalty points.
  • Customer Support & Communication: To respond to your inquiries, send updates about your orders, or provide notice regarding event changes.
  • Security and Fraud Prevention: To detect, investigate, or prevent fraudulent, illegal, or malicious activity, ensuring a safe shopping environment online and in-store.
  • Marketing & Promotions: With your consent, we may use your details to send you marketing communications, newsletters, or advertisements about new releases, restocks, and upcoming events. You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails.

3. Cookies and Online Tracking

Our website is powered by Shopify and uses cookies to function correctly (e.g., keeping items in your shopping cart). We also use analytics cookies to help us understand user interaction and improve our website functionality. You can manage or block cookies through your web browser settings, though doing so may restrict certain features of our online store.

4. How We Disclose Personal Information

We do not sell your personal information. We only disclose your information to trusted third parties necessary to operate our business, including:

  • Service Providers & Retail Vendors: Third parties who perform services on our behalf, such as Shopify (our e-commerce platform), IT management providers, data analytics tools, and customer support platforms.
  • Fulfillment & Logistics: Delivery and courier services (e.g., Australia Post) to ship your purchases.
  • Legal Compliance: Where required by Australian law, such as responding to legal requests from law enforcement, courts, or regulatory bodies.

Overseas Data Transfers

Because our online storefront is powered by Shopify, the personal information we collect may be transferred to, stored, and processed outside of Australia, primarily in Canada and the United States. By providing us with your personal information, you consent to this cross-border disclosure in accordance with APP 8.

5. Security and Data Retention

We take reasonable technical and organizational steps to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure. However, no data transmission over the internet can be guaranteed as 100% secure.

We retain your personal information only for as long as necessary to maintain your account, fulfill your orders, comply with our legal and tax obligations, or resolve disputes.

6. Your Rights: Access and Correction

Under the Australian Privacy Principles, you have the right to:

  1. Access the personal information we hold about you.

  2. Request that we correct any personal information that is inaccurate, out of date, incomplete, or misleading.

To protect your privacy, we will require you to verify your identity before granting access or making corrections to your data. Please contact us using the details below to make a request.

7. Complaints and Contact Information

If you have a question or complaint about how we handle your personal information, please contact us directly. We take all privacy complaints seriously and will respond to you within a reasonable timeframe (typically within 30 days).

  • Email: frankston@generalgames.com.au
  • Postal Address: 27-29 Keys Street, Frankston, VIC, 3199, Australia
  • Phone:  03 9783 6356

Escalating a Complaint

If you are not satisfied with our response to your privacy complaint, you have the right to escalate the matter to the federal privacy regulator:

Office of the Australian Information Commissioner (OAIC)